# So Good, Twitter Shut Me Down Twitter, like most digital ad marketplaces, sells on credit and bills you after. If you're a new Twitter ads user, that limit is ~$200. Unfortunately, I spent just over $200 on Twitter ads in the past 2 days. ![[Photos/Pasted image 20210222212131.png]] I was billed for Saturday on Monday and as of writing this my ads are currently capped, even though I was hoping to spend another $60-70 in the afternoon. # Twitter Ads For Testing I've been using these promoted tweets and follower ads to quickly test what resonates with my ideal audience the best. I need my budget approved before I can finish my tests and publish a deep dive, **but here's 10 takeaways I learned in my first week being a Twitter.** 1. It takes Twitter ~1,000-2,000 impressions to train on a tweet. 2. Follower Gain Ads are the best bang per audience growth buck (I pay $1 each) 3. Reach Ads targeting reach with engagement should be next. 4. You'll probably pay a little more to promote a tweet thread. 5. You'll probably pay a little less to promote a video. 6. You can retarget people who engage with your tweets for a funnel. 7. Twitter's audience lookalikes are A-MAZING! 8. People like tweets a lot more often if they have no media or video ![[Photos/Pasted image 20210222213950.png]] See Also: 1. [[1. Ship30For30]] 2. [[Twitter Data 1]] 3. [[Twitter Stopped Me From Paying Them]] 4. [[Lessons & Plan For Twitter]] 5. [[Audience First]]