# 100 Tweets, $500, 250K Impressions Those are my stats and ad spend since deciding to go all in on Twitter as my daily content growth channel. In my last report, I gave some initial impressions on the Twitter Ad Platform.This time, I'll review my top 5 tweets by engagement using [[Content Audience Fit Is The Goal| Content/Audience Fit]] as the goal and framework. The metrics I'm grading them on are: 1. Like Rate 2. Media Engagement Rate 3. Organic Impressions ## Tweets 1 & 2 (Engagement & Impressions) Both of these tweets used Atomic Essay style photos for their main content. **Tweet #1 (Loops), had the highest engagement rate of all my posts @ 7.44% ** Tweet #2 (Lost Partners) had an engagement rate of just 2.8%, but a whopping 10% of Impresssions converted to media engagement. This is most likely due to it's emotional story in the teaser tweet. ## Tweet #3 is my current pinned Tweet ## Tweet #4 had no image It was a tweet thread following up from a teaser tweet about how I used to sell headphones out of the back of my car before school. # Lessons From My First 100 Tweets 1. A tweet will get ~100-150 impressions before it fades. Engagement will keep it alive, but repeated engagement from the same group will de-value their participation 2. Retweets don't count for more than other form of engagement. In fact, I think conversations in replies may be the most rewarded. 3. Tweet & engage with others to grow impressions. ![[Photos/Pasted image 20210214124807.png]] ![[Photos/Pasted image 20210226103047.png]] See Also: 1. [[1. Ship30For30]] 2. [[Twitter Data 1]] 3. [[Twitter Stopped Me From Paying Them]] 4. [[Lessons & Plan For Twitter]] 5. [[Audience First]]