First Published on Twitter:
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Content/Audience🧩Fit Is The Goal Right Now... <br><br>If you have it, then your audience will grow exponentially🚀 It's the difference between life and death for digital creators and online businesses.<br><br>I've been using a scorecard to measure it across my brands for months now...👇 <a href="https://t.co/Dl6Br4ws5j">pic.twitter.com/Dl6Br4ws5j</a></p>— Michael Greenberg 🚢 (@gentoftech) <a href="https://twitter.com/gentoftech/status/1364573049282912260?ref\_src=twsrc%5Etfw">February 24, 2021</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
# Content/Audience Fit Is The Goal
Content/Audience is product market fit rebranded for media. It's when the content is a perfect match for the target audience, causing exponential virality and growth.
This is my scorecard for grading the development of content/audience fit for a media brand, each aspect ranked into one of 4 orders of magnitude. It is not precise, but I've found it to be fairly accurate.
## When To Use This
1. Get a quick gut check on an audience for partnership.
2. Comparative analysis of audiences
3. Measuring your current content/audience fit
4. 1 is less developed or profitable. 4 is most developed or profitable.
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## Factors
1. Ease of Content Discovery
1. Online, but no distribution or wider presence. May as well be offline.
2. Online with distribution, but without active subscription channel
3. Active subscription channels with coordinated distribution
4. They have their own hashtags and name with a well developed brand culture
2. Identifiable Tribes
1. All offline, hard to find
2. Related influencers/brands identified
3. Niche & growing communities found
4. Several key tribes identified, major active communities
3. Audience Ability to Buy
1. In debt already
2. Mainstream entertainment
3. High Value Niche or ROI focused outcome
4. Business Expense
4. How Resistant are they to monetization?
1. All Communists
2. 2 years + without monetization
3. Business focused audience
4. Already monetized
5. Your (or team's) Interest in Audience's Interests
1. Active dislike
2. Neutral
3. Enjoyable
4. My favorite things
6. Overlap with Current Audience
1. No overlap
2. Distant Cousins (Entrepreneurship and Fitness, 1 Degree Overlap)
3. Adjacent (Entrepreneurship and Sales, 2 Degrees Overlap)
4. Practically The Same (Entrepreneurship and Business Leadership, 3 Degrees Overlap)
7. Competitiveness For Audience's Attention
1. Highly Competitive like Health, Wealth, Chocolate or Denim
2. Pretty Competitive like How To Make Money Podcasting
3. Niche Competition like New York Happy Hour Guides
4. Ferret Farmers in the Southeastern US
8. Degree of Audience Niche
1. Health, Wealth, Chocolate or Denim
2. Eco Conscious Chocolate From Impoverished Regions
3. Digital Creators Interested in Building An Audience WIth Daily Content
4. Digital Creators Interested in Building An Audience WIth Daily Content on Twitter
9. Overall Audience Value
1. <1M
2. <$10M
3. <100M
4. $1B+
10. How Well Is The Brand Known Amongst Audience
1. Obscure or unknown (1 in 100 or less)
2. Some Recognition (1 in 10)
3. Widely Recognized (1 in 4)
4. Most People Know Them (3 in 5 or better)
## How I Rank
1. Ease of Discovery - 2
2. Identifiable Tribes - 2 or 3, still in research phase
3. Audience Ability to Buy - 3 or 4
4. How Resistant are they to monetization? - 3
5. My Interest in Audience's Interests - 4
6. Overlap with Current Audience - 2 or 3, still in research phase
7. Competitiveness For Audience's Attention - 1
8. Degree of Audience Niche - 3
9. Overall Audience Value - 3, 4 including social capital
See Also:
1. [[1. Ship30For30]]
2. [[AAA1 Overview]]
3. [[AAA1 Podcasting in Clickup]]
5. [[Simple Systems For Audience Growth]]