## Course Topic: Advanced Content Marketing ## Course Type: Recorded Course with Forum and regular Q&A ## What I Paid: $500 or $600 I believe **1. Personal Impact On My Work** **- Did this change the way I think?** Not as much as the original blog posts, but it is still fundamental to my strategies today **- Did this change the way I act?** Definitely, it is part of our training program now. I focus more on mid and bottom of the funnel **- Did this improve my work while taking it?** No, I did not take it in a single push **2. Apprenticeship Test (Can It Teach A Tabula Rasa Hire?)** **- Can it train someone into the task/role/loop?** Yes, potentially **- How much of my effort is needed to clarify/mentor?** A good amount, this course takes work (10-20+ hours) to implement **- How much prior knowledge of the instructor or topic is needed?** I think you'd need at least 2 or 3 years in a digital content operation for this to be useful **3. Does it Deliver On It's Promise?** **- 100% Absolutely Did?** OH YEAH **- Desired results achieved?** EH, good advice and tactics don't always make success **- Good ideas, but no implementation?** No accountability inside **4. Is There An Active Learning Community Attached** **- Are they easy to find/interact with?** Yes, Forum **- Are they receptive and engaged?** Middling, receptive but slow engagement **- Are they interesting and teaching each other?** Definitely **5. How Accessible Is The Content?** **- Is it available anywhere anytime?** A little hard to access, even on desktop finding the login can be tough **- Is it easy for low bandwidth setups to interact?** Yeah, it's a combo of text and video **- Is the content available forever? or just during a time period?** Forever **6. Price/Value Ratio?** **- How valuable is the network?** No network value **- How valuable is the knowledge?** Worth the cost and then some. This is a $2k+ course if done in person **- How valuable is the progress/accountability.** N/A ### What Would I Change? I would add a more guided component (launch CM campaign) once a year