## Research
1. Finding Your Neighborhood
2. SEO For Podcast Names
1. Primary (In Title, In Content)
2. In the Description
3. Google Podcasts
## Where Does It Live?
3. Separate Website
4. Separate brand Advantage
1. Sell easier
2. Not associated with business
4. On Your Site
5. SEO Advantage
5. Conversion Optimization
6. Logo Design
1. Square
2. Eyecatching
3. Contrasts
4. Faces
## Editorial Strategy
1. Seasons vs Regular
6. Pro/Con
7. Publish More = More Listens
8. Regular with Quarterly Seasons
2. Common Types
9. 2 Guys Talking
10. Interview Show
3. Founder Interview
4. Fireside Chat (Biweekly)
11. Daily Solo/Duo
5. Short Form
12. Roundtable
13. Variety Talk Show
3. MultiShow Strategy (Networks)
## Email and Podcasting
10. A Subscription is A Subscription
11. Email is more trackable, better for business
12. The goal is both
## Show Notes For SEO & Readability
13. Timestamps
14. Core Topics
15. Best Information
## Topic Generation
16. Community Feedback
17. Quora & Amazon
18. Google Autocomplete (Incognito)
19. Contrarian
20. Guests as Topics
21. Topics For SEO
14. 1 Question, 1 Episode
15. Sidebar: The SEO Daily
## Partnerships
22. Feed Swaps
23. Guest Appearances
24. Contests
25. For Distribution
## Guest Strategy
26. Guests For Growth
27. Guests As Partners
28. Guests As Subject Matter Experts
## Repurposing
![[Content Repurposing.mp3]]
29. Infographics
30. Video
31. Audiograms
32. ReMixed Episodes (Highlights)
33. Ebooks
34. Full Books