# Show Launch 1. Client Brief/Contact Details 1. Link To Show's Website 1. Show's Brand Assets 1. Passwords and other Show Details 1. Client Goal & Home Run Objectives 1. Key Materials Checklist 1. Show Website 1. Show Hosting 1. Show Names With Search Opportunity 1. Sub Objective Deliverable/Project/Result 1. Sub Objective Deliverable/Project/Result 1. Sub Objective Deliverable/Project/Result 2. Sub Objective Deliverable/Project/Result 2. Show Format and Outline 3. Create Core Episode Outline With 3-5 Segments including 1 standard open and 1 standard close 4. (Optional) Create extra 3-5 segments for show variety 3. Who is the ideal guest? What Topics Do They Talk About? 1. Outreach Scripts For Guest Invites 2. Build Outreach List for Guest Invites 6. About the host & about the show - Up to 200 Words Each 7. Write Intro / Outro 8. Mix Intro & Outro 9. Design Show Logo 10. Social Media Templates For Upcoming EP, New Episode 11. Setup Calendly (Guest Appearances, Recordings, and Bookings) 12. SOP for scheduling guests 13. Show Teaser (up to 1000 words) # Guest Placement 1. Bios 1. Tweet length 1. 1-3 Paragraphs 2. Full length (Optional) 2. Past Appearance Lists 1. Podcasts 2. Webinars 3. Other 3. Media Kit Design 4. Current Audience/Reach 5. Topics 6. Booking Link 7. Headshots 8. Booking Links 9. Bios 10. Google Drive for Everything 11. 1 Pager with Name, Reach, social, topics, and headshot 12. Social Accounts 4. YUV Interview 5. Question List 6. Dig In On Vague Answers 7. Upload to Otter 5. OAT Angles (3-10) 1. Primary Angle 2. Primary Angle 3. Backup Angle 4. Backup Angle 5. Backup Angle 6. Backup Angle 7. Backup Angle 8. Backup Angle 9. Backup Angle 10. Backup Angle 6. Outreach List (Dream 100 and Perfect Fit) 1. Dream 100 of huge audience ideal mainstream shows - Minimum 10 2. Perfect fit list of mid size (Above 1k DL/EP) shows we can probably get them on - Minimum 20 7. Social Post and Email Templates 1. For Future Recording 2. During Recording 3. After Recording 4. Future Appearance 5. Past Appearance 6. Excited to appear on.... 7. Email - Thank you after Recording 8. Email - Appearance just released 9. Email - Thank you after appearance release