[[GOTBook/2. Final Edits or Revision/First Principles Project Planning#Roles| Roles]] are not people. People can have one or more roles. Roles are groupings of actions. An agency is a marathon creative talent aggregation [[GOTBook/2. Final Edits or Revision/First Principles Project Planning#What Is A Project|project]] bringing together a variety of roles for business development. # Podcast Agency Project This is a podcast agency, which offers podcast production, guesting, and growth services. It grows through [[Podcast Strategy#Audio First Content Marketing | Audio First Content Marketing]]. It operates a few kinds of projects for clients: 1. Audits (SEO Strategist & Show Growth Analyst) 2. Podcast Production (Show Production Team) 3. Podcast Guest Placement (Podcast Relations Team) 4. Custom Work (Scoped and billed based on client needs) ## Hierarchy Head of Agency 1. Operations Lead 1. SEO Strategist 2. Account Manager 2. Production Lead 1. Producer 2. Editor 3. Show Notes/Snippet Maker 4. Writers 5. Guest Manager 3. Podcast Relations Lead 2. Show Growth Analyst 4. Podcast Relations Manager 5. Podcast Researcher 4. Partnerships Lead 1. Inbound Sales/Podcast Host 2. Outreach Coordinator ***Personas*** are the term we use for team managed digital presences. They should probably be (but don't need to be) real people. These are what we use for outreach, sales, and partnerships. - Agency Lead - Sales Rep - Partnerships Lead - PR Manager - PR Lead # Agency Lead - Represent Agency as primary thought leader - Head up 1-2 podcasts (Top of Market, Lead Gen, or Authority Builder) - Final Strategic Decision Maker - Establishes Major Partnerships ## Operations Lead - Manage Client and Agency SEO - Manage Client and Agency Content Strategy - Customer Success (Retention, Profitability, Customer Goals Reached) ### SEO Strategist - Develop Editorial Calendar and Topics from SEO Insight - Help Develop Interview Formats and Questions for Maximum SEO benefit - Help Develop [[Podcast Agency Roles + Descriptions#Guest Manager | Guest Manager]] lists of SMEs for SEO ### Account Manager - Leads Client Relationship - Ensure Timely Delivery Via Production Team Management - Coordinate Podcaster Relations and Production team Timelines - Align Client Goals with Account Strategy across SEO, Production, and PR - [[Account Management Loop]] ## Production Lead - Manages Client and Agency Podcast Production & Repurposing - Manages Client and Agency Content Strategy - Customer Success (Listens, Content Quality, Retention) - [[Sample Production Workflows]] - [[Podcast Strategy]] - [[Podcast Checklists]] - [[GOTBook/2. Final Edits or Revision/First Principles Project Planning]] ### Producer - Leads Show Production from start to finish - Coordinates show production team - Posts and approves final content outputs - Sits in on show recordings - Manages Client Relationship with [[Podcast Agency Roles + Descriptions#Account Manager]] - [[Sample Production Workflows]] - [[Podcast Strategy]] - [[Podcast Checklists]] - [[GOTBook/2. Final Edits or Revision/First Principles Project Planning]] ### Editor - Edits Show Audio - Remixes Episodes - Assists [[Podcast Agency Roles + Descriptions#Producer]] in Maximizing Show Quality and minimizing editing needed - [[Hiring Audio Editors SOP]] ### Show Notes Writer/Social Snippet Maker - This role can be replaced by a transcription service, writer(s), and a social media manager. - Listens to Episode - Cleans Transcript - Creates Show Notes - Identifies and snips Headliners and Canva Quotes - [[Hiring Show Notes Writers SOP]] - [[Show Notes Samples & SOP]] ### Writers - Creates Long Form Blogs, Ebooks, or Full Books from show content - Freelance/Contract or Client Specific - [[Audio First Content]] ### Guest Manager (Booking Agent) - Coordinates with show team to invite on guests to maximize show growth - Manages Guest Relationship Through Episode Publish - Assists Guest with introductions to [[Podcast Agency Roles + Descriptions# PR Manager Persona]] and (when necessary) Inbound Sales - Writes Guest Brief for Show Hosts - [[Guest Recruitment]] - [[Outreach 101]] - [[Niching By Degrees]] - [[It's All About Context]] ## Podcast Relations Lead - Manage Client and Agency Podcast Growth - Manage Client and Agency Outreach Strategies (Partnerships, Guest Placement, Podcaster Relations General, Guest Recruitment) - Customer Success (Listens, Sales, Retention) - Hosts Authority Builder or Daily Lead Gen Show - [[Outreach 101]] - [[Authority Positioning]] - [[Guest Placement Playbook]] - [[Podcast Checklists]] ### Show Growth Analyst - Analyzes Show Listener Data - Coordinates with SEO and Production team to maximize show listens - Maps Podcast Neighborhoods - [[Podcast Strategy]] - [[AAA1 Overview]] - [[Podcasts For Content Strategists]] ### Podcast Relations Manager - Maintains relationships with non client podcasts via Personas - Maintains relationships with non client SME Guests via Personas - Assists PR lead in development new PR and Lead Gen strategies - [[Podcast Strategy]] - [[Outreach 101]] - [[Niching By Degrees]] - [[Podcasts For Content Strategists]] - [[Sample Production Workflows]] - [[Guest Placement Playbook]] ### Podcast Researcher - Assists Show Growth Analyst in building lists of podcasts - Maintains Podcast Database and Masterlist - Coordinates with [[Podcast Agency Roles + Descriptions#Guest Manager]] and [[Podcast Agency Roles + Descriptions#Podcast Relations Manager]] to build lists of qualified podcasts or SME Guests - [[Guest Placement Playbook]] - [[Guest Recruitment]] ## Partnerships Lead - Head of Most Sales Activities - Represent Agency as Thought Leader - Head up 1-2 podcasts (Top of Market, Lead Gen, or Authority Builder) - Establishes Major Partnerships - [[Outreach 101]] - [[Authority Positioning]] - [[Niching By Degrees]] - [[Podcast Strategy]] - [[Tying Partnerships Into Content (10%)]] ### Outreach Coordinator - Sends Outreach Campaigns for Personas - Assists in Scripting Outreach Campaigns - First Line of Reply Management for Outreach Campaigns - Creates Weekly Outreach Reports - [[Outreach 101]] - [[Authority Positioning]] - [[Niching By Degrees]] ### Inbound Sales / Podcast Host - Hosts Daily Lead Gen Show - Manages Inbound Leads - Closes S Inbound Leads - Brings in a Lead or Agency Head for larger accounts - Prepares Proposals For Clients - [[Inbound Sales SOP]] - [[Client Audit/Application Intake Form]] - [[Sample Production Workflows#Lead Gen]]