# Outside Party They must be a **separately branded ** entity. # Mutual Benefit Both partners must gain a roughly equal amount from the interaction. Most commonly, this will be an exchange of knowledge/content for reach/audience access. It may also include cash, rev shares, or other sorts of joint ventures as well. # Pre-Agreed [[GOTBook/2. Final Edits or Revision/First Principles Project Planning#Fixed Term|Scope]] Both sides must achieve buy in on what is being done, how it will be promoted, and the amount of work that needs to be done by them. If there is a misunderstanding in the scope of the partnership, it will surely lead to bad blood. See Also: - [[Tying Partnerships Into Content (10%)]] - [[Webinar Partnerships]] - [[Outreach 101]]