# Where Can You Find Great Content Building high quality content/ideas inflow at the organizational level is a fundamentally different challenge than doing so as a personal brand. The key difference is SCALE. The volume and types of required content require a wider range of sources alongside whole team collaboration for identifying key customer interests and topics. * Image of Feedback Loops ## External & Algorithmic * Reviews * Recommended Search & Terms * Related Content * Competitors * Drafting ## Audience & Community * Unsolicited Feedback * Surveys * Contests * Questions * Interviews * Podcasts (vs Interviews) ## Internal Internal content has 3 main levers when it comes to idea generation: 1. Recurring Meetings 2. Interviews 3. Highlight Forms In addition to these core 3, we can add 2 more locations for surfacing content: 4. Team Chat (The Firehose) 5. Wins ### Recurring Meetings * Easy to get on the board * Time stabilizing * Can be for interviews * Best used with Sales/CS/Leadership ### Internal Interviews * Generally done at kickoff and sporadically from there * Key for obtaining buy in around building content flows * Used when generating content with internal SMEs too ### Forms for Team Idea Collection * Use forms for specific types of ideas * Customer Quotes * Customer Questions * Wins/Product Updates * Automatable for weekly gathering * Downside: Needs buy in to collect, passive ### Team Chat (The Firehose) * Great for of the moment * Can be used to substitute for forms in some cases (Quotes, FAQs) * Downside: Firehose means stuff can easily be missed ### Wins * Simple, but worth noting * Wins should be celebrated with content artefacts * Any department, any company