# Goals
1. Maintain a positive trajectory with partner relationships
2. Develop cross team relationship with partner POC and internal backup contacts
3. Learn about the partner's goals and objectives and document them in order to better inform our strategic recommendations
4. At partner activation, lead partnership & compile partnership project brief with team assistance.
## Maintain Dialogue with Partners
Every 30-90 Days Depending On Partner
1. Setup Review Meetings With Key Partners
1. Go over updates in progress and highlight some interesting content from partner's social.
2. Discuss potential activation opportunities for partnership based on new insights and highlights
2. Review & Update Client Brief
## Weekly
1. Lead Partnerships Project Meetings as Strategist [[Birdseye Meeting Overview| Weekly Team StandUp]]
## Daily
1. Monitor social media streams & news alerts for partner (curate them in lists for relevant active channels, setup notifications to your preferred communication channel)
1. Like
2. Share when relevant
3. Reach out to compliment them and setup a time to speak about activation if the content is relevant to one of our target partnerships
2. Review Active Partnerships Content Calendar, CRM, or Team Journals to Ensure Progress
3. Respond to Partners within 24 hours of contact.
4. Help Manage Partnership Outreach [[Personas]] for expanded social and email impact