## [[AAA1 Overview#The Tripple A1 Model|Community]] - Active Members - Engaged with audience and brand ## [[Audience First|Audience]] - Subscriber or consistent engagement - Reach is exaggerated measure - All community are audience - Audience can belong to [[Tribes (30%)|tribes]] or [[Niching By Degrees|niches]] - All audiences are in the market ## Market - All potential monetizable audiences combined - For Personal, Media, and Brands there is no distinction between audience and monetization - For product businesses they must be able to convert to become Customers