### Audio First Content 1. The Production Workflow 1. Research -> Outline -> Record Audio (Video If Possible) -> Transcribe -> Repurpose to Audio, Text, & Video 2. The Advantages 1. Multi Channel/Format Cost Efficiency 2. Thought Leadership 3. Networking 4. SEO The production workflow: research, outline, record audio (and when bandwidth permits video), transcribe to text, then repurpose to audio, articles, books, social, and video. When you focus that workflow around a combination of interview podcasts, roundup articles, and live webinars you end up with a real advantage when it comes to content repurposing across a multi-channel multi-format content plan. In the process, you're able to build a deeper network of authority figures, more quickly establish thought leadership, and all buzzwords aside the multichannel format and speed of production that comes with an audio first approach allows you to significantly increase your SEO content. When we plan out the editorial calendar for a given property. First, we want to look at the SEO. And we want to look at a combination of the questions people are asking online and the topics that they are searching around. Those are going to inform the specific piece of content that we create an outline. When we go to record the initial drafts of the content. We want to be looking out for a few things. 1. Pieces of content that can be handled by internal subject matter experts. 2. Pieces of content that require us to work with an external subject matter expert. 3. Groupings of topics ideal for solo shows. In either case we want to plan the outline and plan the questions to be asked and answered in close ties with our SEO. Ideally, we record everything single track, making it easy to transcribe and then repurpose to audio, text and video for a combination of social. On page onsite content. See Also: - [[Podcast Strategy]] - [[Webinar Partnerships]] - [[Sample Production Workflows]] - [[Podcasts For Content Strategists]] - [[Podcast Checklists]] - [[Outreach 101]] - [[Tying Partnerships Into Content (10%)]] - [[AAA1 Podcasting in Clickup]]