# When To Use This 1. Get a quick gut check on an audience. 2. Comparative analysis of audiences 3. Measuring your current brand/audience fit # Factors 1. Ease of Discovery 1. All offline, hard to find 2. They have their own hashtags, well developed culture 3. Identifiable Tribes 1. All offline, hard to find 2. They have their own hashtags, several key tribes 4. Audience Ability to Buy 1. 1 = Little extra cash, more interested in saving money 2. 4 = business focused audience 5. Problems with $ Values 1. 1 = Little extra cash, more interested in saving money 2. 4 = business focused audience 6. Your (or your team's) Interest in Audience's Interests 1. 1 = active dislike 2. 2= neutral 3. 3= Enjoyable 4. 4 = My favorite things 7. Overlap with Current Audience 1. 1= No overlap 2. 4 = Practically the same 8. Competitiveness For Audience's Attention 1. 1= Wealth, Chocolate or Denim industries 2. 4= ferret farmers in the southeastern US 9. Degree of Audience Niche 1. 1= Wealth, Chocolate or Denim industries 2. 4= ferret farmers in the southeastern US 10. Overall Audience Value 1. 1= $1B+ 2. 4= $1M+ Score Each on a 1-4. 4 is good. 1 is bad.