## [David Perell's](https://perell.com/essay/audience-first-products/) 3 step approach is the most elegant I've seen]]. I've provided my highlights from him below. 1. Build an audience 1. Build a product 1. Scale the solution ### **Step 1: Build an Audience:** - Through direct feedback, having an audience will give you a unique perspective on the world. - Make the Internet small instead. Define your interests. Then write about them. - When you find a group that resonates with your writing, write for their interests to make it easy for others obsessed with that interest to find you. - Define your own intersection of ideas by writing about topics nobody else is writing about and putting a name to your perspective. - Focus on resonance instead of scale. - Most online metrics focus on how many people you reach, not the depth of relationships you build with them. ### **Step 2: Build a Product:** - To build a product, you should solve a problem for your audience or yourself — ideally both. - To build for your audience, ask: “What product does my audience need to solve a problem they have?” - And to build for yourself, ask: “What product can I build to make my life easier?” - The overlap between the audience you attract and the product you sell, the more successful you’ll be. - If you have a built-in audience, you don’t need to raise money. If you write well about a common and specific problem, Google will send you lots of free traffic. ### **Step 3: Scale with Software and Contractors** 1. Outsourcing- you can now outsource pretty much anything you don’t want to do via upwork, fiverr etc.. 2. Tools & Automation- we now have no-code tools that give you superpowers. Things that used to require people, now can be done with tech. And tech that needed engineers can now be done by anyone thanks to no-code. 3. Leverage- As the internet gets bigger, and more mature - running your little “coffee shop” on the internet can now be worth $1m+/year in profits, because you’re able to serve customers from all over the world and take payments effortlessly. ##GOT Further Commentary Audience first maximizes optionality by prioritizing a transferable asset (Audience) over a more capital intensive product build out first. It is a wonderful risk mitigation strategy that reduced the risk of catastrophic [[GOTBook/2. Final Edits or Revision/Scenario Planning|scenarios]] that go to zero. ## Topics TBD - [[Personal, Product, and Brand Based Audiences]] - [[Comparative Audience Analysis]] - [[Audience Building]] - [[Audience Voice & Superfans]] - [[Curating Conversations]] See Also - [[Audience Scorecard]] - [[Niching By Degrees]] - [[Tribes (30%)]] - [[Community - Audience - Market]]