# Operations 1. Legal 2. Lead Operator 3. Venture Architecture 4. Dream Partnerships 1. Influencers 2. Enterprises 3. Software 4. Media Brands 5. Non-Profits 6. Other Organizations 5. Content Team Operations 6. Partner Team Operations 7. Leads 1. [[Partnerships Lead (30%)|Partnerships]] 2. [[Data Lead (20%)|Data/Analytics]] 3. [[A1 Channel Lead|Primary A1 Channel]] 4. Secondary A1 Channel 5. [[Daily Growth Lead|Daily Growth]] 6. [[Community Lead (10%)| Community]] # Lead Operator The goal of this [[GOTBook/2. Final Edits or Revision/First Principles Project Planning#Roles|role]] is to maximize their [[AAA1 Overview|organizations]] profits, audience size, and revenue in that order. ## Objective - Cashflow #### Revenue #### Profit #### Revenue Per Subscriber ## Objective - Total Audience Size #### Weekly Growth (% and #) #### Total Subscribers #### Total Reach #### AVG Engagement Rate # Role Responsibilities 1. Create Awesome Content 2. Engage For Audience Feedback 3. Grow Audience Using Partnerships 4. Fill in for any other lead roles until it grows to fill # Strategic Architecture ## Core Questions: 1. Who is this for? 2. What are they trying to do? 3. What do they want? 4. What problem do they have that led them here? 5. What has forced them to have this problem? 6. Why have they not solved the problem? 7. Why shouldn't they have to deal with this problem? 8. Why do we understand the challenges of this problem? 9. Why are we qualified to help them solve this problem? 10. What is our plan to solve their problem? 11. What single next step can they take to directly work with us to solve the problem? 12. If they aren't ready to work with us directly, what else could they do on the website to solve their problem? 13. What does successful look like? 14. What is the ultimate result of success for them? 15. How will they look and feel when successful? 16. What tragic result did they avoid by using our solution? 17. What would ultimate failiure look like for them? 18. How would they feel if failiure occurred? 19. What is the difference between the success and fail scenarios? ## Create Brand One Liner 1. What Problem Do We Solve? 2. What is our solution/product? (Maybe include part of the plan?) 3. What are the specific and real results of working with us? ## Create Brandscript or One Pager ![[8.5x11-BrandScript.pdf]] ## Competitor Mapping 1. List of Major Competitors (Topical/Audience/Channel Overlap) 1. Search (first page only) 2. Youtube (over 10 episodes only) 3. Podcast (over 10 episodes only) 4. Instagram (over 5k followers and engaged) 5. Twitter (over 5k followers and engaged) 6. Pain Point Mining 1. Amazon Books Reviews 2. Udemy Course Reviews 3. Quora 4. Other Reviews 2. How Do We Differ From Each? 3. Quadrant Map ## Key Audience Benefits 1. Training/Education 2. Swag/Perks/Status 3. Gamification/Challenges 4. Spotlights/Audience Features 5. Community/Connection ## Primary Community Engagement Point 1. Engaged Live Events 2. Q+A Loop 3. Audience Spotlight 4. True Community (FB, Slack, Discord, Forum, Circle, Etc) 5. Networking Group ## Primary A1 Weekly Channel 1. Newsletter (Text) 2. Podcast (Audio) 3. Youtube (Video) 4. Live Show (Live) 5. Networking event (Live) ## Secondary A1 Weekly Channel 1 Newsletter (Text) 2. Podcast (Audio) 3. Youtube (Video) 4. Live Show (Live) 5. Networking event (Live) ## Daily Growth Channel 1. Daily A1 2. Twitter 3. Instagram 4. LinkedIn 5. Daily Partnerships (Webinar, Content, Contest) ## Secondary Growth Channel 1. Ads 2. SEO 3. Other Paid Media 4. Awards 5. Interviews/Roundups 6. Direct Outreach 7. Contests ## Annual Tentpole 1. Summit 2. Trade Show 3. Conference 4. Retreat 5. Mastermind 6. Competition 7. Other Ritualistic Practice ## Gamification 1. Challenges 2. Badges 3. Certificates 4. Points 5. Other score 6. Competition 7. Contests 8. Limited release ## Monetization 1. B2B Services 2. Events 3. SaaS 4. Premium Content 5. Course/Training 6. Mastermind/Community 7. Affiliate 8. Ecommerce 9. Sponsorship 10. Marketplace 11. Job Board 12. Ad Sales # Execution ## Website ### Wireframes ![[CFC Storybrand Wireframe.pdf]] ![[CFC Alternative Wireframe.pdf]] ### Key Pieces Checklist 1. Header (What You Offer, How It Will Make their Lives Better, What they need to do to buy it) 2. Loss Aversion (Remind them of their problem, potential fails, and how we solve those pains 3. Guide Positioning: Explain why we understand their pain and why were qualified to help 4. CTA all over the page 5. Explanatory paragraph: Write out the entirety of the brandscript again for them and for google 6. The Plan: 3 or 4 steps MAX! Provide the path for them to buy from us (step by step) 7. Junk Drawer/Footer: Everything Else is at the bottom ### Pixel Setup Via Google Tag Manager 1. Twitter 2. Quora 3. Facebook 4. LinkedIn 5. Google Analytics ## Style Guide 1. Voice 2. Design 3. Grammar 4. Absolutes 5. Submission Template & Example 6. Content Brief Template & Example 7. Contributor Guidelines/Requirements (If applicable) 8. Content Partner Guidelines/Requirements 9. Editorial Workflow/Process Diagram with Approvals ## Launch Monetization Plan 1. What should they buy? 2. Make sure they can buy it 3. Early Bird bonus or discount for first ## members ## Launch Content Checklist ### Email Drip Sequence ### Lead Magnet ### Brand Setting Manifesto ### BOFU Launch Content #1 ### BOFU Launch Content #2 ### MOFU Pain Point Launch Content ### A1 Channel 1 (30 days) ### A1 Channel 2 (30 days) ### Daily Growth (2 weeks) ## Paid Advertising