# The Trippple A1 Model The Trippple ([[Audience First|Audience]], [[Audio First Content|Audio]], Awesomeness (or [[Authority Positioning|Authority]])) A1 Model takes advantage of a few different growth loops. - The first is that of community generated content. - The second is of partnerships, through content. - And the third is the audience feedback loop. You can break up the targeting of this [[GOTBook/2. Final Edits or Revision/First Principles Project Planning#Marathons|project's]] operations channels into three as well. - The first, this particular phrasing is thanks to Ben Thompson: algorithmically surfaced global content. That includes apps like YouTube search on Google, Twitter, and TikTok, and of course Facebook (Due to its size, more than its design). - Then we have the **[[Community - Audience - Market|Core Audience]]**, which includes anyone opted in to be a member of the free community, either by subscribing to a newsletter, podcast, or joining a free social community. - At the bottom of the channels is the most important: the interest focused trusted group A.K.A. the Community. In most cases, this is the group beyond the point of monetization The 6 core lead [[GOTBook/2. Final Edits or Revision/First Principles Project Planning#Roles| Roles]] are mapped to support this structure. - [[Daily Growth Lead | Daily Growth Lead]] is focused almost exclusively on the global algorithmic channels. Their goal is to bring in new subscribers. - [[A1 Channel Lead | A1 channel leads]] activate and capture subscribers as well as community members. Engagement is their key metric, but they should be developed or repurposed into the growth channels as well. It is recommended to have at least 2 A1 channels. The first focused more on repurposing for growth and subscriber attraction, the second integrated with the community as a point of engagement. - The idea behind a [[Partnerships Lead (30%)| partnership lead]] is that eventually the monetization, management, and organization of the media channels will grow beyond the A1 leads - The [[Data Lead (20%)| data lead]] is a similar principle, but on the side of content editoral management and audience analysis. They support the Channel Leads in content creation and amplification. - The idea behind a [[Community Lead (10%)| Community lead]] is for the moderation, management, and organization of the Community. They also help identify [[Superfans]] and Community generated content ## Sample Org Chart [[Rough Budgetting]] 1. [[AAA1 Playbook Checklist#Lead Operator|Lead Operator]] 2. Growth Lead 1. Growth Channel Producer 2. Growth Channel Repurposer 3. Growth Channel Creator/Editor 3. A1 Lead 1. A1 Repurposer 2. A1 Producer 3. A1 Creator/Editor 4. A1 Researcher 5. A1 Partners Manager 5. Partnerships Lead 1. Partner Researcher 6. Partnership Coordinator 9. Partners Relationship/Persona Manager 13. Outreach Coordinator 6. Data Lead 1. SEO Strategist 2. Analytics Strategist 3. Paid Media Strategist 7. Community Lead 1. Community Moderator 2. Community MC 3. Community Recruiter/Evangelist ## Content Channel Roles (A1 and Growth) ### Growth Lead - Create Awesome Content - Engage For Audience Feedback - Grow Subscriber Base Using Channel - Grow Audience In Channel - [[Daily Growth Lead]] ### A1 Lead - Create Awesome Content - Engage For Audience Feedback - Grow Audience Using Channel Creation/Distribution/Syndication Partners - Engage New Creation/Distribution/Syndication Partners - [[A1 Channel Lead]] ### Producer - Leads Channel Projects from start to finish - Manages team - Posts and approves final content outputs - [[GOTBook/2. Final Edits or Revision/First Principles Project Planning]] - [[Podcast Strategy]] [[Podcast Checklists]] ### Creator/Editor/Repurposer - Often Writers or A/V Editors, these are the people who help maximize the channel's production throughput - Creates content from primary channel output in order to increase overall throughput and engagement - Role Descriptions are specific to channel content types ### Researcher/Archivist - Tags, categorizes, and sorts all channel content alongside curation streams - Assists in content brief and outline creation - [[Complete Content Brief]] - [[Choosing Curation Streams]] - [[Audience Scorecard]] ### Partners Manager - Identifies key partners for channel growth - Develops relationships with partners - [[Audience Scorecard]] - [[Outreach 101]] - [[Tying Partnerships Into Content (10%)]] ## Data Lead - Ensure Analytics Setup - Manage Data Analysis Projects for new content - Research Audience for new monetization and growth opportunities - Identify and Prioritize Content based on projected reach and Core Audience interest - [[Audience Research]] ### SEO Strategist - Develop Editorial Calendar and Topics from SEO Insight - Help Develop Interview Formats and Questions for Maximum SEO benefit - Help Develop [[Podcast Agency Roles + Descriptions#Guest Manager]] lists of SMEs for SEO - [[Choosing Curation Streams]] ### Analytics Strategist [[Community - Audience - Market]] [[Tribes (30%)]] ### Media Strategist [[Community - Audience - Market]] ## Partnerships Lead - Head of Most Sales Activities - Represents as Thought Leader & Evangelist - Establishes Major Partnerships - [[Outreach 101]] - [[Authority Positioning]] - [[Niching By Degrees]] - [[Tying Partnerships Into Content (10%)]] ### Outreach Coordinator - Sends Outreach Campaigns for Personas - Assists in Scripting Outreach Campaigns - First Line of Reply Management for Outreach Campaigns - Creates Weekly Outreach Reports - [[Outreach 101]] - [[Authority Positioning]] - [[Niching By Degrees]] ### Partnership Coordinator - Manages Partnerships - Works with Outreach Coordinator to send weekly partnership campaigns - Manages responses - Maintains contact with all past and current partners on a regular basis - [[Outreach 101]] - [[Authority Positioning]] - [[Niching By Degrees]] ### Partners Relationship/Persona Manager - [[Outreach 101]] - [[Authority Positioning]] - [[Niching By Degrees]] - [[Personas]] ### Partners Researcher/Analyst - Maintains up to date dossiers on all key partners - Identifies new potential partners - Helps map un-graphed social networks - [[Niching By Degrees]] - [[Tribes (30%)]] ## Community Lead -Manage and Grow the Community - [[Audience Voice & Superfans]] - [[Community - Audience - Market]] ### Community Moderator - Ensure the community thrives and maintains profitability - [[Audience Voice & Superfans]] ### Community MC - Host community events and start discussions - [[Audience Voice & Superfans]] ### Community Recruiter/Evangelist - Talk about the community everywhere outside of it - [[Audience Voice & Superfans]] ## Beyond 8 Figures/Modern Industrialists - Twitter is the clear primary growth channel for that followed up by Facebook, Google, LinkedIn, Youtube, Instagram. - The initial A1 is Beyond 8 Figures (Podcast/Newsletter). - The points of monetization are sponsorships, the community, and cross sales. - The Community is Modern Industrialists. - The audience feedback loop would include asking the audience and subscribers questions they want us to ask the guests. - After initial engagement was achieved, the second A1 would be a group networking/mastermind or the live shows. - Partnerships come about through co hosts, special episodes, brainstorming sessions, and AMA events across both A1s. - Community Generated Content comes in through multiple channels, some mentioned above. The core loop would come from discussions in masterminds or threads within the MI community being pulled together into special discussion episodes highlighting the members who want to come on air. ## The Weekly Clickdown - Twitter is the clear primary growth channel for that followed up by Udemy/course platforms, Google, Youtube, Linkedin. We have an amplifier in the form of a strong relationship with Clickup. We’re prepared to be fanatical about it. Trolling Notion/Airtable/Asana pros with it is worth a real shot. - The initial A1 is The Weekly Clickdown Podcast. - The secondary A1 is the Weekly Clickdown Mastermind - The Core Audience will be free community members, newsletter/podcast subscribers, and course buyers. - The points of monetization are the community, coaching, courses, and consulting. - The Community is Clickdown Premium. - The audience feedback loop comes from the work in public board, free community, weekly live event. - Partnerships come about through co hosts, special episodes, SOP Swaps, and Live Build events. - Community Generated Content comes in through multiple channels, some mentioned above. The core loop would come from discussions in community threads and the SOP library. ## A Simple Strategy Designate your channels, create content for them regularly, engage with the appropriate curation streams or entities for maximizing reach. Capture as many audience members as you can within your own social networks, then you can build out the communities accordingly. At the end of it all, the group that you're targeting are people who would be potential members of that post monetization community. And even if you're not building a paid membership option. SaaS, coaching, courses, and artists all operate on the same principles.