# A1 Content Channel Lead The goal of this role is to maximize their channel's engagement, audience size, and content output in that order. This person is a combination Community Manager/Content Creator. As a venture scales, they may stop creating to manage a team of creators (and maybe a community manager) instead. - For Video, Live, and Podcast Channels the Lead should likely be a Host. - For Article or Newsletter Channels, this is much more variable but the writer is best ## Objective - Engagement #### Audience Has A Clear Engagement CTA for Channel #### Engagement % (Total Reach/Engagement past 30 days) #### SuperFans Identified (9+ NPS, consistently engaged, perfect fit) ## Objective - Audience Size #### Weekly Growth (% and #) #### 10,000 Reached On 4 Period Rolling Basis #### Channel Subscribers #### Channel Total Reach ## Objective - Content Output #### Consistent Content (Weekly, 2x, 3x, 4x, Daily) #### Last Content Distribution (Contributor Network, Syndication, Partnered) #### Last Published Content Reach # Role Responsibilities 1. Create Awesome Content 2. Engage with Audience 3. Grow Audience By Developing Channel Creation/Distribution/Syndication Partners 4. Engage New Creation/Distribution/Syndication Partners ## Core Loop 1. Select Content Topic 2. Research Content Topic 3. Select New Partners For Outreach 4. Outline Content With Engagement Loop 5. Draft Content 6. Send Partner Outreach 7. Manage Channel Syndication/Distribution/Creation partners 8. Publish Content